{"id":22749,"date":"2026-08-25T13:45:30","date_gmt":"2026-08-25T13:45:30","guid":{"rendered":"https:\/\/www.isocfoundation.org\/preguntas-frecuentes\/kit-de-herramientas-de-comunicacion-para-socios-de-grant\/narrar-historias-para-generar-impacto\/"},"modified":"2026-08-27T09:39:52","modified_gmt":"2026-08-27T09:39:52","slug":"narrar-historias-para-generar-impacto","status":"publish","type":"page","link":"https:\/\/www.isocfoundation.org\/es\/preguntas-frecuentes\/kit-de-herramientas-de-comunicacion\/narrar-historias-para-generar-impacto\/","title":{"rendered":"Narrar historias para generar impacto"},"content":{"rendered":"\n\n\t<p><a href=\"https:\/\/www.isocfoundation.org\/es\/preguntas-frecuentes\/kit-de-herramientas-de-comunicacion-para-socios-de-grant\/\">Kit de herramientas de comunicaci\u00f3n para beneficiarios de subvenciones<\/a><\/p>\n\t<p><a href=\"https:\/\/www.isocfoundation.org\/es\/preguntas-frecuentes\/kit-de-herramientas-de-comunicacion\/guia-para-el-reconocimiento\/\">Gu\u00eda para el reconocimiento de Internet Society Foundation\u00a0<\/a><\/p>\n\t<p><a href=\"https:\/\/www.isocfoundation.org\/es\/preguntas-frecuentes\/kit-de-herramientas-de-comunicacion\/como-aprovechar-al-maximo-el-proceso-de-anunciar-la-subvencion\/\">C\u00f3mo aprovechar al m\u00e1ximo el proceso de anunciar la subvenci\u00f3n\u00a0<\/a><\/p>\n\t<p><a href=\"https:\/\/www.isocfoundation.org\/es\/preguntas-frecuentes\/kit-de-herramientas-de-comunicacion-para-socios-de-grant\/comparta-noticias-sobre-su-proyecto\/\">Ideas para compartir su noticia con el p\u00fablico\u00a0<\/a><\/p>\n\t<p><strong>Narrar historias para generar impacto<\/strong><\/p>\n\t<p><a href=\"https:\/\/www.isocfoundation.org\/es\/preguntas-frecuentes\/kit-de-herramientas-de-comunicacion-para-socios-de-grant\/mantengase-conectado-con-nosotros\/\">Mant\u00e9ngase conectado con nosotros\u00a0<\/a><\/p>\n<h1>\n\t\t\tNarrar historias para generar impacto\t<\/h1>\n\t<p>En Internet Society Foundation, creemos en el poder de Internet para conectar, empoderar y beneficiar a personas de todo el mundo. Esta gu\u00eda est\u00e1 dise\u00f1ada para ayudar a nuestros beneficiarios a comunicar el impacto de su trabajo mediante la narraci\u00f3n de historias impactantes. <\/p>\n\t<h2><button id=\"fl-accordion--button-0\" aria-controls=\"fl-accordion--content-0\" aria-expanded=\"true\" type=\"button\">\u00bfQu\u00e9 es el impacto?<i data-label-icon=\"fas fa-plus\" data-active-icon=\"fas fa-minus\">Collapse<\/i><\/button><\/h2><p>El impacto se refiere a los cambios positivos que su proyecto crea o a los que contribuye. Es el resultado del esfuerzo colectivo en la vida de las personas, las comunidades o el mundo. <\/p>\n<h2><button id=\"fl-accordion--button-1\" aria-controls=\"fl-accordion--content-1\" aria-expanded=\"false\" type=\"button\">\u00bfQu\u00e9 es narrar historias?<i data-label-icon=\"fas fa-plus\" data-active-icon=\"fas fa-minus\">Expand<\/i><\/button><\/h2><p>Narrar historias es el arte de comunicar informaci\u00f3n a trav\u00e9s de una narrativa. Se trata de conectar con su p\u00fablico a nivel emocional y lograr que su mensaje sea memorable. <\/p>\n<p>Una buena narrativa tiene el poder de involucrar, influir, ense\u00f1ar e inspirar a quienes la escuchan.<\/p>\n<h2><button id=\"fl-accordion--button-2\" aria-controls=\"fl-accordion--content-2\" aria-expanded=\"false\" type=\"button\">\u00bfCu\u00e1l es el objetivo de la historia?<i data-label-icon=\"fas fa-plus\" data-active-icon=\"fas fa-minus\">Expand<\/i><\/button><\/h2><ul>\n<li>Dise\u00f1ar e iterar<\/li>\n<li>Compartir los avances y el camino recorrido<\/li>\n<li>Inspirar a la acci\u00f3n<\/li>\n<li>Abogar<\/li>\n<li>Aprender<\/li>\n<li>Conciencia de marca\/rendici\u00f3n de cuentas<\/li>\n<\/ul>\n<h2><button id=\"fl-accordion--button-3\" aria-controls=\"fl-accordion--content-3\" aria-expanded=\"false\" type=\"button\">Una narrativa simple<i data-label-icon=\"fas fa-plus\" data-active-icon=\"fas fa-minus\">Expand<\/i><\/button><\/h2><ol>\n<li><strong>Claridad: Conc\u00e9ntrese en el mensaje principal o la idea clave de su historia.<\/strong><br \/>\nAseg\u00farese de que sea simple y directa de manera que su p\u00fablico comprenda el impacto y la importancia del proyecto.<\/li>\n<li><strong>Compromiso: Use un lenguaje que conecte con su p\u00fablico y evoque emociones.<\/strong><br \/>\nGenere una conexi\u00f3n al destacar el elemento humano de su historia. Para ello, comparta an\u00e9cdotas personales, citas o testimonios que den vida al proyecto.<\/li>\n<li><strong>Visualizaci\u00f3n: Incorpore elementos visuales<\/strong> como fotograf\u00edas, infograf\u00edas o videos para enriquecer la experiencia narrativa. Los elementos visuales no solo captan la atenci\u00f3n, sino que tambi\u00e9n aportan contexto y sirven para ilustrar los puntos clave. <\/li>\n<li><strong>Coherencia: Mantenga la coherencia de sus mensajes en las diferentes plataformas y medios.<\/strong> Ya sea una publicaci\u00f3n en la web, una actualizaci\u00f3n en redes sociales o el guion de un video, aseg\u00farese de que su narrativa siga siendo coherente y que est\u00e9 alineada con el relato general del proyecto.<\/li>\n<\/ol>\n<h2><button id=\"fl-accordion--button-4\" aria-controls=\"fl-accordion--content-4\" aria-expanded=\"false\" type=\"button\">El poder del &#171;por qu\u00e9, qui\u00e9n, d\u00f3nde, c\u00f3mo y qu\u00e9&#187;<i data-label-icon=\"fas fa-plus\" data-active-icon=\"fas fa-minus\">Expand<\/i><\/button><\/h2><p>Al crear su historia de impacto, conc\u00e9ntrese en cinco elementos clave:<\/p>\n<strong> Por qu\u00e9<br \/>\n<\/strong>Explique el problema que aborda su proyecto y por qu\u00e9 es importante.\n<strong>Qui\u00e9n<br \/>\n<\/strong>Presente a su personaje principal (puede ser una persona, un grupo de personas o un personaje que represente a su p\u00fablico objetivo), destacando sus desaf\u00edos y aspiraciones.\n<strong>D\u00f3nde<br \/>\n<\/strong>Ambiente la historia en un lugar espec\u00edfico. \u00bfD\u00f3nde se est\u00e1 produciendo este cambio? Nombrar la ubicaci\u00f3n aporta credibilidad, contexto y conexi\u00f3n humana, lo que hace que el impacto sea tangible.  \n<strong>C\u00f3mo<br \/>\n<\/strong>Describa qu\u00e9 est\u00e1 haciendo para abordar esta situaci\u00f3n.\n<strong>Qu\u00e9<br \/>\n<\/strong>Describa la soluci\u00f3n que ofrece su proyecto y el cambio positivo que genera para las personas y las comunidades.\n<h2><button id=\"fl-accordion--button-5\" aria-controls=\"fl-accordion--content-5\" aria-expanded=\"false\" type=\"button\">Arco narrativo<i data-label-icon=\"fas fa-plus\" data-active-icon=\"fas fa-minus\">Expand<\/i><\/button><\/h2><strong>Principio: Por qu\u00e9\/Qui\u00e9n<br \/>\n<\/strong>Explica la importancia del problema y el aspecto humano, es decir, su personaje. Es importante incluir un gancho. Un gancho es un momento o una frase de apertura impactante que capta la atenci\u00f3n del p\u00fablico de inmediato.  \n<strong>Desarrollo: C\u00f3mo<br \/>\n<\/strong>Debe mostrar una trayectoria, es decir, c\u00f3mo se llega del principio al final del arco narrativo.\n<strong>Desenlace: Conclusi\u00f3n<br \/>\n<\/strong>Demuestra la soluci\u00f3n y su efecto positivo en las personas.<br \/>\nAyuda a conectar emocionalmente.\n<h2><button id=\"fl-accordion--button-6\" aria-controls=\"fl-accordion--content-6\" aria-expanded=\"false\" type=\"button\">Consejos para narrar una historia de manera eficaz<i data-label-icon=\"fas fa-plus\" data-active-icon=\"fas fa-minus\">Expand<\/i><\/button><\/h2><ul>\n<li>Presente el desaf\u00edo, explique el proyecto\/la soluci\u00f3n y muestre el impacto que tuvo.<\/li>\n<li>Enf\u00f3quese en la conexi\u00f3n humana. Comparta historias de las personas a las que ayuda su proyecto. <\/li>\n<li>Use un lenguaje claro y conciso. Evite las jergas, las siglas y los t\u00e9rminos t\u00e9cnicos. <\/li>\n<li>Muestre, no cuente. Siempre que sea posible, use elementos visuales como fotos, infograf\u00edas o videos breves para ilustrar el impacto. <\/li>\n<li>\u00a1Sea apasionado! Su entusiasmo ser\u00e1 contagioso. <\/li>\n<li>Revise y edite su contenido cuidadosamente antes de compartirlo.<\/li>\n<\/ul>\n<h2><button id=\"fl-accordion--button-7\" aria-controls=\"fl-accordion--content-7\" aria-expanded=\"false\" type=\"button\">Formatos para la historia<i data-label-icon=\"fas fa-plus\" data-active-icon=\"fas fa-minus\">Expand<\/i><\/button><\/h2><p>Dependiendo de su p\u00fablico y de la plataforma, su historia de impacto se puede contar en diferentes formatos. A continuaci\u00f3n presentamos algunas opciones populares con ejemplos.<\/p>\n<p><strong>Publicaciones en la web<\/strong><\/p>\n<ul>\n<li><strong>T\u00edtulo:<\/strong> atractivo e informativo. Ejemplo: &#171;Cerrar la brecha digital: c\u00f3mo se conectaron las escuelas rurales&#187;.<\/li>\n<li><strong>Contenido:<\/strong> enf\u00f3quese en el &#171;por qu\u00e9&#187; y el &#171;qu\u00e9&#187; de su proyecto. Explique brevemente el problema, presente a un beneficiario (&#171;qui\u00e9n&#187;) y muestre c\u00f3mo su proyecto (&#171;qu\u00e9&#187;) marc\u00f3 la diferencia.<\/li>\n<li><strong>Incluya un llamado a la acci\u00f3n: <\/strong>anime a los lectores a donar, participar como voluntarios o conocer m\u00e1s sobre su trabajo.<\/li>\n<\/ul>\n<p><strong>Publicaciones en redes sociales<\/strong><\/p>\n<ul>\n<li>Mant\u00e9ngalas concisas y visualmente atractivas.<\/li>\n<li>Use estad\u00edsticas impactantes o citas de sus beneficiarios.<\/li>\n<li>Incluya hashtags relevantes para llegar a un p\u00fablico m\u00e1s amplio.<\/li>\n<li>Las plataformas como Twitter\/X o Instagram podr\u00edan favorecer las im\u00e1genes o los videos cortos.<\/li>\n<\/ul>\n<h2><button id=\"fl-accordion--button-8\" aria-controls=\"fl-accordion--content-8\" aria-expanded=\"false\" type=\"button\">Narrativa \u00e9tica<i data-label-icon=\"fas fa-plus\" data-active-icon=\"fas fa-minus\">Expand<\/i><\/button><\/h2><ul>\n<li><strong>No es su historia:<\/strong> Las personas que contribuyen a la historia son socios en igualdad de condiciones y se los debe tratar como cocreadores, no como entrevistados pasivos. Son los expertos en sus propias historias. <\/li>\n<li><strong>No causar da\u00f1o:<\/strong> La seguridad y el bienestar de las personas y sus comunidades deben estar siempre por encima de cualquier otro objetivo, incluso del trabajo de promoci\u00f3n o difusi\u00f3n. Si existe el riesgo de poner en riesgo la seguridad, la reputaci\u00f3n o la comunidad de una persona, es mejor no compartir su historia. <\/li>\n<li><strong>Las personas son multidimensionales:<\/strong> Escribir una historia en pocos minutos puede ser todo un desaf\u00edo. El resultado suelen ser relatos unidimensionales que presentan a las personas como v\u00edctimas indefensas. Es importante que considere c\u00f3mo puede presentar a sus colaboradores de manera multidimensional, destacando no solo sus desaf\u00edos sino tambi\u00e9n sus fortalezas, logros y potencial.  <\/li>\n<li><strong>El consentimiento es m\u00e1s que papeleo:<\/strong> Verifique que los colaboradores comprendan plenamente y est\u00e9n de acuerdo con el prop\u00f3sito de la historia y c\u00f3mo se utilizar\u00e1 y compartir\u00e1. Aseg\u00farese de obtener el consentimiento por escrito para utilizar la historia y la imagen de la persona (foto o video). <\/li>\n<\/ul>\n<h2><button id=\"fl-accordion--button-9\" aria-controls=\"fl-accordion--content-9\" aria-expanded=\"false\" type=\"button\">Examples<i data-label-icon=\"fas fa-plus\" data-active-icon=\"fas fa-minus\">Expand<\/i><\/button><\/h2><p><strong>Video<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=4iz9LSHm_PY&amp;ab_channel=InternetSocietyFoundation\">SOLE Colombia. Video largo <\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=XCo_DEIZL2U&amp;ab_channel=InternetSocietyFoundation\">Cap\u00edtulo de Internet Society de Ruanda. Video corto <\/a><\/li>\n<\/ul>\n<p><strong>Publicaci\u00f3n en la web<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.internetsociety.org\/es\/blog\/2021\/01\/acabar-en-igualdad-la-subvencion-epic-de-truist-persigue-el-objetivo-de-ampliar-el-potencial-de-las-comunidades-mediante-el-acceso-de-banda-ancha\/\">Internet Society<\/a><\/li>\n<\/ul>\n<p><strong>Audio<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=XCo_DEIZL2U&amp;ab_channel=InternetSocietyFoundation\">Internet Society Foundation<\/a><\/li>\n<\/ul>\n<h2><button id=\"fl-accordion--button-10\" aria-controls=\"fl-accordion--content-10\" aria-expanded=\"false\" type=\"button\">Recursos<i data-label-icon=\"fas fa-plus\" data-active-icon=\"fas fa-minus\">Expand<\/i><\/button><\/h2><ul>\n<li><a  href=\"https:\/\/www.canva.com\/canva-for-nonprofits\/\">CANVA<\/a> (la mayor\u00eda de las organizaciones sin fines de lucro y ONG son elegibles para obtener una cuenta pr\u00e9mium gratuita)<\/li>\n<li><a href=\"https:\/\/customersguide.cgap.org\/sites\/default\/files\/resource\/2017\/09\/SWT-Whitepaper-FINAL.pdf\">Storytelling guide for Nonprofits<\/a><\/li>\n<li><a  href=\"https:\/\/gcs.civilservice.gov.uk\/wp-content\/uploads\/2024\/02\/2024-02-13-GCS-Evaluation-Cycle-FINAL-OFFICIAL.pdf\">UK Government Communications Service Comms Evaluation Framework<\/a><\/li>\n<\/ul>\n\n","protected":false},"excerpt":{"rendered":"<p>Kit de herramientas de comunicaci\u00f3n para beneficiarios de subvenciones Gu\u00eda para el reconocimiento de Internet Society Foundation\u00a0 C\u00f3mo aprovechar al m\u00e1ximo el proceso de anunciar la subvenci\u00f3n\u00a0 Ideas para compartir su noticia con el p\u00fablico\u00a0 Narrar historias para generar impacto Mant\u00e9ngase conectado con nosotros\u00a0 Narrar historias para generar impacto En Internet Society Foundation, creemos en&hellip;<\/p>\n","protected":false},"author":37,"featured_media":22290,"parent":22627,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-22749","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Narrar historias para generar impacto | Internet Society Foundation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isocfoundation.org\/es\/preguntas-frecuentes\/kit-de-herramientas-de-comunicacion\/narrar-historias-para-generar-impacto\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Narrar historias para generar 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Nombrar la ubicaci\u00f3n aporta credibilidad, contexto y conexi\u00f3n humana, lo que hace que el impacto sea tangible.  \n\n<strong>C\u00f3mo\n<\/strong>Describa qu\u00e9 est\u00e1 haciendo para abordar esta situaci\u00f3n.\n\n<strong>Qu\u00e9\n<\/strong>Describa la soluci\u00f3n que ofrece su proyecto y el cambio positivo que genera para las personas y las comunidades.\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:5;O:8:\"stdClass\":8:{s:5:\"label\";s:14:\"Arco narrativo\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:537:\"<strong>Principio: Por qu\u00e9\/Qui\u00e9n\n<\/strong>Explica la importancia del problema y el aspecto humano, es decir, su personaje. Es importante incluir un gancho. Un gancho es un momento o una frase de apertura impactante que capta la atenci\u00f3n del p\u00fablico de inmediato.  \n\n<strong>Desarrollo: C\u00f3mo\n<\/strong>Debe mostrar una trayectoria, es decir, c\u00f3mo se llega del principio al final del arco narrativo.\n\n<strong>Desenlace: Conclusi\u00f3n\n<\/strong>Demuestra la soluci\u00f3n y su efecto positivo en las personas.\nAyuda a conectar emocionalmente.\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:6;O:8:\"stdClass\":8:{s:5:\"label\";s:50:\"Consejos para narrar una historia de manera eficaz\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:605:\"<ul>\n \t<li>Presente el desaf\u00edo, explique el proyecto\/la soluci\u00f3n y muestre el impacto que tuvo.<\/li>\n \t<li>Enf\u00f3quese en la conexi\u00f3n humana. Comparta historias de las personas a las que ayuda su proyecto. <\/li>\n \t<li>Use un lenguaje claro y conciso. Evite las jergas, las siglas y los t\u00e9rminos t\u00e9cnicos. <\/li>\n \t<li>Muestre, no cuente. Siempre que sea posible, use elementos visuales como fotos, infograf\u00edas o videos breves para ilustrar el impacto. <\/li>\n \t<li>\u00a1Sea apasionado! Su entusiasmo ser\u00e1 contagioso. <\/li>\n \t<li>Revise y edite su contenido cuidadosamente antes de compartirlo.<\/li>\n<\/ul>\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:7;O:8:\"stdClass\":8:{s:5:\"label\";s:25:\"Formatos para la historia\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:1145:\"Dependiendo de su p\u00fablico y de la plataforma, su historia de impacto se puede contar en diferentes formatos. A continuaci\u00f3n presentamos algunas opciones populares con ejemplos.\n\n<strong>Publicaciones en la web<\/strong>\n<ul>\n \t<li><strong>T\u00edtulo:<\/strong> atractivo e informativo. Ejemplo: \u201cCerrar la brecha digital: c\u00f3mo se conectaron las escuelas rurales\u201d.<\/li>\n \t<li><strong>Contenido:<\/strong> enf\u00f3quese en el \u201cpor qu\u00e9\u201d y el \u201cqu\u00e9\u201d de su proyecto. Explique brevemente el problema, presente a un beneficiario (\u201cqui\u00e9n\u201d) y muestre c\u00f3mo su proyecto (\u201cqu\u00e9\u201d) marc\u00f3 la diferencia.<\/li>\n \t<li><strong>Incluya un llamado a la acci\u00f3n: <\/strong>anime a los lectores a donar, participar como voluntarios o conocer m\u00e1s sobre su trabajo.<\/li>\n<\/ul>\n<strong>Publicaciones en redes sociales<\/strong>\n<ul>\n \t<li>Mant\u00e9ngalas concisas y visualmente atractivas.<\/li>\n \t<li>Use estad\u00edsticas impactantes o citas de sus beneficiarios.<\/li>\n \t<li>Incluya hashtags relevantes para llegar a un p\u00fablico m\u00e1s amplio.<\/li>\n \t<li>Las plataformas como Twitter\/X o Instagram podr\u00edan favorecer las im\u00e1genes o los videos cortos.<\/li>\n<\/ul>\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:8;O:8:\"stdClass\":8:{s:5:\"label\";s:16:\"Narrativa \u00e9tica\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:1352:\"<ul>\n \t<li><strong>No es su historia:<\/strong> Las personas que contribuyen a la historia son socios en igualdad de condiciones y se los debe tratar como cocreadores, no como entrevistados pasivos. Son los expertos en sus propias historias. <\/li>\n \t<li><strong>No causar da\u00f1o:<\/strong> La seguridad y el bienestar de las personas y sus comunidades deben estar siempre por encima de cualquier otro objetivo, incluso del trabajo de promoci\u00f3n o difusi\u00f3n. Si existe el riesgo de poner en riesgo la seguridad, la reputaci\u00f3n o la comunidad de una persona, es mejor no compartir su historia. <\/li>\n \t<li><strong>Las personas son multidimensionales:<\/strong> Escribir una historia en pocos minutos puede ser todo un desaf\u00edo. El resultado suelen ser relatos unidimensionales que presentan a las personas como v\u00edctimas indefensas. Es importante que considere c\u00f3mo puede presentar a sus colaboradores de manera multidimensional, destacando no solo sus desaf\u00edos sino tambi\u00e9n sus fortalezas, logros y potencial.  <\/li>\n \t<li><strong>El consentimiento es m\u00e1s que papeleo:<\/strong> Verifique que los colaboradores comprendan plenamente y est\u00e9n de acuerdo con el prop\u00f3sito de la historia y c\u00f3mo se utilizar\u00e1 y compartir\u00e1. Aseg\u00farese de obtener el consentimiento por escrito para utilizar la historia y la imagen de la persona (foto o video). <\/li>\n<\/ul>\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:9;O:8:\"stdClass\":8:{s:5:\"label\";s:8:\"Examples\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:891:\"<strong>Video<\/strong>\n<ul>\n \t<li><a style=\"color: #2b72d6;\" href=\"https:\/\/www.youtube.com\/watch?v=4iz9LSHm_PY&amp;ab_channel=InternetSocietyFoundation\">SOLE Colombia. Video largo <\/a><\/li>\n \t<li><a style=\"color: #2b72d6;\" href=\"https:\/\/www.youtube.com\/watch?v=XCo_DEIZL2U&amp;ab_channel=InternetSocietyFoundation\">Cap\u00edtulo de Internet Society de Ruanda. Video corto <\/a><\/li>\n<\/ul>\n<strong>Publicaci\u00f3n en la web<\/strong>\n<ul>\n \t<li><a style=\"color: #2b72d6;\" href=\"https:\/\/www.internetsociety.org\/es\/blog\/2021\/01\/acabar-en-igualdad-la-subvencion-epic-de-truist-persigue-el-objetivo-de-ampliar-el-potencial-de-las-comunidades-mediante-el-acceso-de-banda-ancha\/\">Internet Society<\/a><\/li>\n<\/ul>\n<strong>Audio<\/strong>\n<ul>\n \t<li><a style=\"color: #2b72d6;\" href=\"https:\/\/www.youtube.com\/watch?v=XCo_DEIZL2U&amp;ab_channel=InternetSocietyFoundation\">Internet Society Foundation<\/a><\/li>\n<\/ul>\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:10;O:8:\"stdClass\":8:{s:5:\"label\";s:8:\"Recursos\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:628:\"<ul>\n \t<li><a style=\"color: #2b72d6;\"  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Nombrar la ubicaci\u00f3n aporta credibilidad, contexto y conexi\u00f3n humana, lo que hace que el impacto sea tangible.  \n\n<strong>C\u00f3mo\n<\/strong>Describa qu\u00e9 est\u00e1 haciendo para abordar esta situaci\u00f3n.\n\n<strong>Qu\u00e9\n<\/strong>Describa la soluci\u00f3n que ofrece su proyecto y el cambio positivo que genera para las personas y las comunidades.\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:5;O:8:\"stdClass\":8:{s:5:\"label\";s:14:\"Arco narrativo\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:537:\"<strong>Principio: Por qu\u00e9\/Qui\u00e9n\n<\/strong>Explica la importancia del problema y el aspecto humano, es decir, su personaje. Es importante incluir un gancho. Un gancho es un momento o una frase de apertura impactante que capta la atenci\u00f3n del p\u00fablico de inmediato.  \n\n<strong>Desarrollo: C\u00f3mo\n<\/strong>Debe mostrar una trayectoria, es decir, c\u00f3mo se llega del principio al final del arco narrativo.\n\n<strong>Desenlace: Conclusi\u00f3n\n<\/strong>Demuestra la soluci\u00f3n y su efecto positivo en las personas.\nAyuda a conectar emocionalmente.\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:6;O:8:\"stdClass\":8:{s:5:\"label\";s:50:\"Consejos para narrar una historia de manera eficaz\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:605:\"<ul>\n \t<li>Presente el desaf\u00edo, explique el proyecto\/la soluci\u00f3n y muestre el impacto que tuvo.<\/li>\n \t<li>Enf\u00f3quese en la conexi\u00f3n humana. Comparta historias de las personas a las que ayuda su proyecto. <\/li>\n \t<li>Use un lenguaje claro y conciso. Evite las jergas, las siglas y los t\u00e9rminos t\u00e9cnicos. <\/li>\n \t<li>Muestre, no cuente. Siempre que sea posible, use elementos visuales como fotos, infograf\u00edas o videos breves para ilustrar el impacto. <\/li>\n \t<li>\u00a1Sea apasionado! Su entusiasmo ser\u00e1 contagioso. <\/li>\n \t<li>Revise y edite su contenido cuidadosamente antes de compartirlo.<\/li>\n<\/ul>\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:7;O:8:\"stdClass\":8:{s:5:\"label\";s:25:\"Formatos para la historia\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:1145:\"Dependiendo de su p\u00fablico y de la plataforma, su historia de impacto se puede contar en diferentes formatos. A continuaci\u00f3n presentamos algunas opciones populares con ejemplos.\n\n<strong>Publicaciones en la web<\/strong>\n<ul>\n \t<li><strong>T\u00edtulo:<\/strong> atractivo e informativo. Ejemplo: \u201cCerrar la brecha digital: c\u00f3mo se conectaron las escuelas rurales\u201d.<\/li>\n \t<li><strong>Contenido:<\/strong> enf\u00f3quese en el \u201cpor qu\u00e9\u201d y el \u201cqu\u00e9\u201d de su proyecto. Explique brevemente el problema, presente a un beneficiario (\u201cqui\u00e9n\u201d) y muestre c\u00f3mo su proyecto (\u201cqu\u00e9\u201d) marc\u00f3 la diferencia.<\/li>\n \t<li><strong>Incluya un llamado a la acci\u00f3n: <\/strong>anime a los lectores a donar, participar como voluntarios o conocer m\u00e1s sobre su trabajo.<\/li>\n<\/ul>\n<strong>Publicaciones en redes sociales<\/strong>\n<ul>\n \t<li>Mant\u00e9ngalas concisas y visualmente atractivas.<\/li>\n \t<li>Use estad\u00edsticas impactantes o citas de sus beneficiarios.<\/li>\n \t<li>Incluya hashtags relevantes para llegar a un p\u00fablico m\u00e1s amplio.<\/li>\n \t<li>Las plataformas como Twitter\/X o Instagram podr\u00edan favorecer las im\u00e1genes o los videos cortos.<\/li>\n<\/ul>\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:8;O:8:\"stdClass\":8:{s:5:\"label\";s:16:\"Narrativa \u00e9tica\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:1352:\"<ul>\n \t<li><strong>No es su historia:<\/strong> Las personas que contribuyen a la historia son socios en igualdad de condiciones y se los debe tratar como cocreadores, no como entrevistados pasivos. Son los expertos en sus propias historias. <\/li>\n \t<li><strong>No causar da\u00f1o:<\/strong> La seguridad y el bienestar de las personas y sus comunidades deben estar siempre por encima de cualquier otro objetivo, incluso del trabajo de promoci\u00f3n o difusi\u00f3n. Si existe el riesgo de poner en riesgo la seguridad, la reputaci\u00f3n o la comunidad de una persona, es mejor no compartir su historia. <\/li>\n \t<li><strong>Las personas son multidimensionales:<\/strong> Escribir una historia en pocos minutos puede ser todo un desaf\u00edo. El resultado suelen ser relatos unidimensionales que presentan a las personas como v\u00edctimas indefensas. Es importante que considere c\u00f3mo puede presentar a sus colaboradores de manera multidimensional, destacando no solo sus desaf\u00edos sino tambi\u00e9n sus fortalezas, logros y potencial.  <\/li>\n \t<li><strong>El consentimiento es m\u00e1s que papeleo:<\/strong> Verifique que los colaboradores comprendan plenamente y est\u00e9n de acuerdo con el prop\u00f3sito de la historia y c\u00f3mo se utilizar\u00e1 y compartir\u00e1. Aseg\u00farese de obtener el consentimiento por escrito para utilizar la historia y la imagen de la persona (foto o video). <\/li>\n<\/ul>\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:9;O:8:\"stdClass\":8:{s:5:\"label\";s:8:\"Examples\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:891:\"<strong>Video<\/strong>\n<ul>\n \t<li><a style=\"color: #2b72d6;\" href=\"https:\/\/www.youtube.com\/watch?v=4iz9LSHm_PY&amp;ab_channel=InternetSocietyFoundation\">SOLE Colombia. Video largo <\/a><\/li>\n \t<li><a style=\"color: #2b72d6;\" href=\"https:\/\/www.youtube.com\/watch?v=XCo_DEIZL2U&amp;ab_channel=InternetSocietyFoundation\">Cap\u00edtulo de Internet Society de Ruanda. Video corto <\/a><\/li>\n<\/ul>\n<strong>Publicaci\u00f3n en la web<\/strong>\n<ul>\n \t<li><a style=\"color: #2b72d6;\" href=\"https:\/\/www.internetsociety.org\/es\/blog\/2021\/01\/acabar-en-igualdad-la-subvencion-epic-de-truist-persigue-el-objetivo-de-ampliar-el-potencial-de-las-comunidades-mediante-el-acceso-de-banda-ancha\/\">Internet Society<\/a><\/li>\n<\/ul>\n<strong>Audio<\/strong>\n<ul>\n \t<li><a style=\"color: #2b72d6;\" href=\"https:\/\/www.youtube.com\/watch?v=XCo_DEIZL2U&amp;ab_channel=InternetSocietyFoundation\">Internet Society Foundation<\/a><\/li>\n<\/ul>\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:10;O:8:\"stdClass\":8:{s:5:\"label\";s:8:\"Recursos\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:628:\"<ul>\n \t<li><a style=\"color: #2b72d6;\"  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