{"id":22703,"date":"2026-08-25T12:33:00","date_gmt":"2026-08-25T12:33:00","guid":{"rendered":"https:\/\/www.isocfoundation.org\/foire-aux-questions-faq\/boite-a-outils-de-communication-pour-les-partenaires-beneficiaires-de-subventions\/partagez-les-actualites-de-votre-projet\/"},"modified":"2026-08-27T09:34:06","modified_gmt":"2026-08-27T09:34:06","slug":"partagez-les-actualites-de-votre-projet","status":"publish","type":"page","link":"https:\/\/www.isocfoundation.org\/fr\/foire-aux-questions-faq\/boite-a-outils-de-communication\/partagez-les-actualites-de-votre-projet\/","title":{"rendered":"Partagez les actualit\u00e9s de votre projet"},"content":{"rendered":"\n\n\t<p><a href=\"https:\/\/www.isocfoundation.org\/fr\/foire-aux-questions-faq\/boite-a-outils-de-communication\/\">Bo\u00eete \u00e0 outils de communication pour les b\u00e9n\u00e9ficiaires de subventions<\/a><\/p>\n\t<p><a href=\"https:\/\/www.isocfoundation.org\/fr\/foire-aux-questions-faq\/boite-a-outils-de-communication\/conseils-pour-crediter\/\">Conseils pour cr\u00e9diter la Fondation Internet Society\u00a0<\/a><\/p>\n\t<p><a href=\"https:\/\/www.isocfoundation.org\/fr\/foire-aux-questions-faq\/boite-a-outils-de-communication\/comment-tirer-parti-de-lannonce-de-la-subvention\/\">Comment tirer parti de l&rsquo;annonce de la subvention\u00a0<\/a><\/p>\n\t<p><strong>Des id\u00e9es pour partager vos actualit\u00e9s avec le public<\/strong><\/p>\n\t<p><a href=\"https:\/\/www.isocfoundation.org\/fr\/foire-aux-questions-faq\/boite-a-outils-de-communication\/le-storytelling-pour-valoriser-limpact\/\">Le storytelling pour valoriser l&rsquo;impact\u00a0<\/a><\/p>\n\t<p><a href=\"https:\/\/www.isocfoundation.org\/fr\/foire-aux-questions-faq\/boite-a-outils-de-communication\/restez-en-contact-avec-nous\/\">Restez en contact avec nous\u00a0<\/a><\/p>\n<h1>\n\t\t\tDes id\u00e9es pour partager vos actualit\u00e9s avec le public\t<\/h1>\n\t<p>L&rsquo;octroi d&rsquo;une subvention est un succ\u00e8s important. En partageant cette nouvelle, vous contribuez \u00e0 sensibiliser le public \u00e0 votre projet et \u00e0 son impact. <\/p>\n<p>Vous trouverez ci-dessous des solutions pour promouvoir votre projet.<\/p>\n\t<h2><button id=\"fl-accordion--button-0\" aria-controls=\"fl-accordion--content-0\" aria-expanded=\"true\" type=\"button\">Interaction avec les m\u00e9dias<i data-label-icon=\"fas fa-plus\" data-active-icon=\"fas fa-minus\">Collapse<\/i><\/button><\/h2><p><strong>\u00c9tablissez \u00e0 l&rsquo;avance une liste de diffusion<\/strong><\/p>\n<p>Pour atteindre le public le plus large possible, votre liste doit inclure la presse locale, les cha\u00eenes de radio et de t\u00e9l\u00e9vision ainsi que les services d&rsquo;actualit\u00e9 en ligne. Si des journalistes couvrent d\u00e9j\u00e0 r\u00e9guli\u00e8rement votre travail, veillez \u00e0 les inclure dans votre liste de diffusion. Selon le domaine concern\u00e9 par votre travail, adressez votre communiqu\u00e9 de presse au r\u00e9dacteur comp\u00e9tent dans ce secteur, par exemple l&rsquo;\u00e9ducation, la technologie, et ainsi de suite.  <\/p>\n<p><strong>Pr\u00e9parez un communiqu\u00e9 de presse<\/strong><\/p>\n<p>La solution la plus simple pour contacter les m\u00e9dias \u00e0 propos de votre subvention est un communiqu\u00e9 de presse. Pour \u00eatre efficace, le communiqu\u00e9 doit pr\u00e9ciser les points majeurs de votre annonce : qui, quoi, quand et o\u00f9. Il doit aussi inclure les coordonn\u00e9es d&rsquo;une personne de votre organisation habilit\u00e9e \u00e0 fournir des informations suppl\u00e9mentaires. Une strat\u00e9gie qui permet d&rsquo;attirer l&rsquo;attention sur votre communiqu\u00e9 de presse est de souligner le lien entre votre annonce et un \u00e9v\u00e9nement pertinent ou un enjeu actuel. Votre institution envisage-t-elle de planifier une journ\u00e9e communautaire, une annonce majeure ou la comm\u00e9moration d&rsquo;une date anniversaire ? Si vous pouvez \u00e9tablir un lien entre votre annonce et d&rsquo;autres activit\u00e9s ou \u00e9v\u00e9nements, vous augmentez vos chances d&rsquo;attirer l&rsquo;attention des m\u00e9dias. De m\u00eame, vous pouvez int\u00e9grer votre histoire dans le contexte d&rsquo;autres enjeux locaux ou nationaux en y incluant une citation qui \u00e9tablit un lien entre votre subvention et un enjeu de plus grande ampleur.     <\/p>\n<p><strong>Publiez votre communiqu\u00e9<\/strong><\/p>\n<p>Envoyez le communiqu\u00e9 par e-mail \u00e0 votre liste de diffusion, \u00e0 un seul contact par organisation, \u00e0 la fois. Ne mettez pas d&rsquo;autres personnes en copie dans votre e-mail. Faites pr\u00e9c\u00e9der le communiqu\u00e9 d&rsquo;un texte personnalis\u00e9 afin d&rsquo;illustrer le lien entre votre annonce et le type d&rsquo;actualit\u00e9s que votre destinataire suit. <\/p>\n<p>Pensez au timing. Plusieurs facteurs d\u00e9terminent si votre histoire b\u00e9n\u00e9ficiera d&rsquo;une bonne couverture m\u00e9diatique. Si un \u00e9v\u00e9nement urgent fait la une, mettez votre communiqu\u00e9 en attente jusqu&rsquo;\u00e0 ce que l&rsquo;actualit\u00e9 s&rsquo;apaise. L&rsquo;horaire et le jour de la semaine sont aussi des facteurs \u00e0 prendre en compte. Rappelez-vous que le matin est souvent le meilleur cr\u00e9neau horaire \u00e0 la t\u00e9l\u00e9vision et \u00e9vitez de publier des nouvelles un vendredi apr\u00e8s-midi ou pendant le week-end. De m\u00eame, les lundis matin peuvent \u00eatre monopolis\u00e9s par des actualit\u00e9s importantes qui n&rsquo;ont pas \u00e9t\u00e9 couvertes pendant le week-end. Certains journaux et cha\u00eenes de t\u00e9l\u00e9vision ont besoin d&rsquo;\u00eatre pr\u00e9venus plusieurs semaines \u00e0 l&rsquo;avance pour pr\u00e9parer la publication ou le cr\u00e9neau de diffusion de votre communiqu\u00e9. Anticipez autant que possible afin de les avertir si vous visez une date particuli\u00e8re.      <\/p>\n<p><strong>Cr\u00e9ez votre argumentaire<\/strong><\/p>\n<p>Faites un suivi de votre communiqu\u00e9 : envoyez un e-mail \u00e0 vos principaux contacts m\u00e9dias pour v\u00e9rifier qu&rsquo;ils l&rsquo;ont bien re\u00e7u et pr\u00e9sentez alors votre argumentaire. Pr\u00e9sentez rapidement les faits et mettez en avant les points susceptibles d&rsquo;int\u00e9resser le public de l&rsquo;organisme. Si votre projet suscite l&rsquo;int\u00e9r\u00eat et s&rsquo;av\u00e8re pertinent, vous pouvez proposer d&rsquo;organiser une interview avec le responsable ou de pr\u00e9senter vous-m\u00eame le projet. La partie la plus importante d&rsquo;un argumentaire par e-mail est la ligne objet. Votre message sera lu en m\u00eame temps que des centaines d&rsquo;autres au cours de la journ\u00e9e. Il doit donc se d\u00e9marquer. Demandez-vous ce qui pourrait int\u00e9resser un membre de votre communaut\u00e9 et quels avantages il pourrait percevoir.     <\/p>\n<h2><button id=\"fl-accordion--button-1\" aria-controls=\"fl-accordion--content-1\" aria-expanded=\"false\" type=\"button\">R\u00e9seaux sociaux<i data-label-icon=\"fas fa-plus\" data-active-icon=\"fas fa-minus\">Expand<\/i><\/button><\/h2><p>Les sites de r\u00e9seaux sociaux sont de puissants outils pour faire conna\u00eetre l&rsquo;actualit\u00e9 de votre institution aupr\u00e8s d&rsquo;un public potentiellement important et de l&rsquo;inciter \u00e0 interagir avec vous. Les r\u00e9seaux sociaux sont une solution \u00e9conomique. Il vous suffit d&rsquo;une adresse e-mail pour cr\u00e9er votre pr\u00e9sence sur les sites. Leur gestion exige cependant un investissement en termes de temps, car les visiteurs s&rsquo;attendent \u00e0 voir du contenu opportun et nouveau.  <\/p>\n<p>Si vous \u00eates d\u00e9j\u00e0 pr\u00e9sent sur au moins une plateforme de r\u00e9seaux sociaux, mettez-la \u00e0 profit (ainsi que toutes les autres plateformes que vous utilisez) pour amplifier votre actualit\u00e9 et atteindre un public plus large. La Fondation Internet Society partagera l&rsquo;annonce de votre subvention sur ses plateformes de r\u00e9seaux sociaux. Pensez \u00e0 commenter nos publications et \u00e0 les partager, ainsi qu&rsquo;\u00e0 cr\u00e9er votre propre contenu natif pour les diffuser. Veillez \u00e0 informer les principaux groupes de votre communaut\u00e9 de votre subvention afin qu&rsquo;ils viennent liker votre actualit\u00e9 et la partager avec leurs abonn\u00e9s. Utilisez souvent des photos et des vid\u00e9os, car elles favorisent un engagement plus fort. Vous pouvez envisager de tourner une courte vid\u00e9o d&rsquo;une minute pour annoncer la subvention, pr\u00e9senter vos futures actions et remercier toutes les personnes concern\u00e9es.     <\/p>\n<h2><button id=\"fl-accordion--button-2\" aria-controls=\"fl-accordion--content-2\" aria-expanded=\"false\" type=\"button\">Mobilisation des parties prenantes<i data-label-icon=\"fas fa-plus\" data-active-icon=\"fas fa-minus\">Expand<\/i><\/button><\/h2><p>En compl\u00e9ment des m\u00e9dias traditionnels et des r\u00e9seaux sociaux, vos parties prenantes, c&rsquo;est-\u00e0-dire les nombreux groupes dont d\u00e9pend votre r\u00e9ussite, peuvent contribuer \u00e0 diffuser la nouvelle. En partageant la nouvelle de votre subvention avec diff\u00e9rents publics, vous am\u00e8nerez un plus grand nombre de personnes \u00e0 comprendre l&rsquo;importance de votre travail et son avantage pour une communaut\u00e9 donn\u00e9e. <\/p>\n<p>\u00c0 chaque b\u00e9n\u00e9ficiaire correspondent diff\u00e9rents groupes et organisations qui sont des parties prenantes de leur subvention. Avant m\u00eame d&rsquo;avoir postul\u00e9 \u00e0 cette subvention, vous aviez sans doute r\u00e9fl\u00e9chi aux groupes de votre communaut\u00e9 susceptibles de b\u00e9n\u00e9ficier de votre subvention ou d&rsquo;\u00eatre int\u00e9ress\u00e9s par votre travail. Contactez ces groupes et informez-les de votre subvention, et expliquez comment vous pr\u00e9voyez d&rsquo;utiliser le financement.  <\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Bo\u00eete \u00e0 outils de communication pour les b\u00e9n\u00e9ficiaires de subventions Conseils pour cr\u00e9diter la Fondation Internet Society\u00a0 Comment tirer parti de l&rsquo;annonce de la subvention\u00a0 Des id\u00e9es pour partager vos actualit\u00e9s avec le public Le storytelling pour valoriser l&rsquo;impact\u00a0 Restez en contact avec nous\u00a0 Des id\u00e9es pour partager vos actualit\u00e9s avec le public L&rsquo;octroi d&rsquo;une&hellip;<\/p>\n","protected":false},"author":37,"featured_media":22292,"parent":22622,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-22703","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized 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actualit\u00e9s avec le public Le storytelling pour valoriser l&rsquo;impact\u00a0 Restez en contact avec nous\u00a0 Des id\u00e9es pour partager vos actualit\u00e9s avec le public L&rsquo;octroi d&rsquo;une&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isocfoundation.org\/fr\/foire-aux-questions-faq\/boite-a-outils-de-communication\/partagez-les-actualites-de-votre-projet\/\" \/>\n<meta property=\"og:site_name\" content=\"Internet Society Foundation\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-27T09:34:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.isocfoundation.org\/wp-content\/uploads\/2026\/08\/three-people-selfie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ISOC_Foundation\" 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