{"id":22733,"date":"2026-08-25T13:15:35","date_gmt":"2026-08-25T13:15:35","guid":{"rendered":"https:\/\/www.isocfoundation.org\/foire-aux-questions-faq\/boite-a-outils-de-communication-pour-les-partenaires-beneficiaires-de-subventions\/le-storytelling-pour-valoriser-limpact\/"},"modified":"2026-08-27T09:33:53","modified_gmt":"2026-08-27T09:33:53","slug":"le-storytelling-pour-valoriser-limpact","status":"publish","type":"page","link":"https:\/\/www.isocfoundation.org\/fr\/foire-aux-questions-faq\/boite-a-outils-de-communication\/le-storytelling-pour-valoriser-limpact\/","title":{"rendered":"Le storytelling pour valoriser l\u2019impact"},"content":{"rendered":"\n\n\t<p><a href=\"https:\/\/www.isocfoundation.org\/fr\/foire-aux-questions-faq\/boite-a-outils-de-communication\/\">Bo\u00eete \u00e0 outils de communication pour les b\u00e9n\u00e9ficiaires de subventions<\/a><\/p>\n\t<p><a href=\"https:\/\/www.isocfoundation.org\/fr\/foire-aux-questions-faq\/boite-a-outils-de-communication\/conseils-pour-crediter\/\">Conseils pour cr\u00e9diter la Fondation Internet Society<\/a><\/p>\n\t<p><a href=\"https:\/\/www.isocfoundation.org\/fr\/foire-aux-questions-faq\/boite-a-outils-de-communication\/comment-tirer-parti-de-lannonce-de-la-subvention\/\">Comment tirer parti de l&rsquo;annonce de la subvention<\/a><\/p>\n\t<p><a href=\"https:\/\/www.isocfoundation.org\/fr\/foire-aux-questions-faq\/boite-a-outils-de-communication\/partagez-les-actualites-de-votre-projet\/\">Des id\u00e9es pour partager vos actualit\u00e9s avec le public\u00a0<\/a><\/p>\n\t<p><strong>Le storytelling pour valoriser l&rsquo;impact<\/strong><\/p>\n\t<p><a href=\"https:\/\/www.isocfoundation.org\/fr\/foire-aux-questions-faq\/boite-a-outils-de-communication\/restez-en-contact-avec-nous\/\">Restez en contact avec nous\u00a0<\/a><\/p>\n<h1>\n\t\t\tLe storytelling pour valoriser l&rsquo;impact\t<\/h1>\n\t<p>La Fondation Internet Society croit au pouvoir d&rsquo;Internet pour connecter, autonomiser et aider les personnes dans le monde entier. Nous avons con\u00e7u ce guide pour aider nos b\u00e9n\u00e9ficiaires \u00e0 partager l&rsquo;impact de leur travail gr\u00e2ce \u00e0 un storytelling percutant. <\/p>\n\t<h2><button id=\"fl-accordion--button-0\" aria-controls=\"fl-accordion--content-0\" aria-expanded=\"true\" type=\"button\">Qu&rsquo;est-ce que l&rsquo;impact ?<i data-label-icon=\"fas fa-plus\" data-active-icon=\"fas fa-minus\">Collapse<\/i><\/button><\/h2><p>L&rsquo;impact d\u00e9signe les changements positifs qui sont cr\u00e9\u00e9s par votre projet ou auxquels il contribue. C&rsquo;est l&rsquo;effort collectif que vous impulsez et qui se r\u00e9percute sur les vies des individus, les communaut\u00e9s ou le monde. <\/p>\n<h2><button id=\"fl-accordion--button-1\" aria-controls=\"fl-accordion--content-1\" aria-expanded=\"false\" type=\"button\">Qu&rsquo;est-ce que le storytelling ?<i data-label-icon=\"fas fa-plus\" data-active-icon=\"fas fa-minus\">Expand<\/i><\/button><\/h2><p>Le storytelling est l&rsquo;art de communiquer des informations par le biais d&rsquo;un r\u00e9cit. Son r\u00f4le est d&rsquo;\u00e9tablir une connexion avec votre public \u00e0 un niveau \u00e9motionnel et de faire passer un message m\u00e9morable. <\/p>\n<p>Le storytelling a le pouvoir d&rsquo;engager, d&rsquo;influencer, de former et d&rsquo;inspirer votre public.<\/p>\n<h2><button id=\"fl-accordion--button-2\" aria-controls=\"fl-accordion--content-2\" aria-expanded=\"false\" type=\"button\">Quel est l&rsquo;objectif de l&rsquo;histoire ?<i data-label-icon=\"fas fa-plus\" data-active-icon=\"fas fa-minus\">Expand<\/i><\/button><\/h2><ul>\n<li>Concevoir et it\u00e9rer<\/li>\n<li>Partager la progression et les \u00e9tapes parcourues<\/li>\n<li>Inspirer l&rsquo;action<\/li>\n<li>Promouvoir<\/li>\n<li>Apprentissage<\/li>\n<li>Sensibilisation \u00e0 la marque\/ responsabilisation<\/li>\n<\/ul>\n<h2><button id=\"fl-accordion--button-3\" aria-controls=\"fl-accordion--content-3\" aria-expanded=\"false\" type=\"button\">Optez pour la simplicit\u00e9<i data-label-icon=\"fas fa-plus\" data-active-icon=\"fas fa-minus\">Expand<\/i><\/button><\/h2><ol>\n<li><strong>Clart\u00e9: Concentrez-vous sur le message cl\u00e9 ou sur l&rsquo;id\u00e9e essentielle \u00e0 retenir de votre histoire.<\/strong><br \/>\nRestez simple et direct pour que votre public comprenne l&rsquo;impact et la signification du projet.<\/li>\n<li><strong>Engagement: Utilisez des termes qui trouvent un \u00e9cho aupr\u00e8s de votre public et qui suscitent l&rsquo;\u00e9motion.<\/strong><br \/>\nCr\u00e9ez une relation en mettant en avant les aspects humains de votre histoire : partagez des anecdotes personnelles, des citations de personnes ou des t\u00e9moignages qui rendent le projet vivant.<\/li>\n<li><strong>Visualisation: <\/strong><strong>Incorporez des visuels<\/strong>, tels que des photos, des infographies ou des vid\u00e9os pour enrichir l&rsquo;exp\u00e9rience de storytelling. Les \u00e9l\u00e9ments visuels attirent non seulement l&rsquo;attention, mais fournissent aussi un contexte et illustrent les principaux points. <\/li>\n<li><strong>Coh\u00e9rence: Pr\u00e9servez la coh\u00e9rence de votre message sur les diff\u00e9rents supports et plateformes.<\/strong> Qu&rsquo;il s&rsquo;agisse d&rsquo;une publication sur le Web, d&rsquo;une actualisation dans les r\u00e9seaux sociaux ou d&rsquo;un script de vid\u00e9o, vous devez veiller \u00e0 ce que votre storytelling reste coh\u00e9rent et align\u00e9 avec l&rsquo;histoire globale du projet.<\/li>\n<\/ol>\n<h2><button id=\"fl-accordion--button-4\" aria-controls=\"fl-accordion--content-4\" aria-expanded=\"false\" type=\"button\">La puissance des cinq \u00e9l\u00e9ments : pourquoi, qui, o\u00f9, comment et quoi<i data-label-icon=\"fas fa-plus\" data-active-icon=\"fas fa-minus\">Expand<\/i><\/button><\/h2><p>Pour \u00e9laborer le r\u00e9cit de votre impact, concentrez-vous sur cinq \u00e9l\u00e9ments cl\u00e9s :<\/p>\n<strong>Pourquoi<\/strong><br \/>\nExpliquez le probl\u00e8me que votre projet r\u00e9sout et pr\u00e9cisez pourquoi c&rsquo;est important.\n<strong>Qui<br \/>\n<\/strong>Pr\u00e9sentez votre personnage principal : il peut s&rsquo;agir d&rsquo;un individu, d&rsquo;un groupe de personnes ou d&rsquo;un profil qui repr\u00e9sente votre participant cible, et mettez en \u00e9vidence ses d\u00e9fis et ses aspirations.\n<strong>O\u00f9<br \/>\n<\/strong>Ancrez votre histoire dans un lieu pr\u00e9cis. O\u00f9 ce changement se produit-il ? En nommant le lieu concern\u00e9, vous apportez davantage de cr\u00e9dibilit\u00e9, de contexte et de lien humain, et vous rendez l&rsquo;impact tangible.  \n<strong>Comment<br \/>\n<\/strong>D\u00e9crivez les actions que vous entreprenez pour traiter cette situation.\n<strong>Quoi<br \/>\n<\/strong>D\u00e9crivez la solution propos\u00e9e par votre projet et le changement positif qu&rsquo;elle cr\u00e9e pour les individus et les communaut\u00e9s.\n<h2><button id=\"fl-accordion--button-5\" aria-controls=\"fl-accordion--content-5\" aria-expanded=\"false\" type=\"button\">Arc narratif<i data-label-icon=\"fas fa-plus\" data-active-icon=\"fas fa-minus\">Expand<\/i><\/button><\/h2><strong>D\u00e9but: Pourquoi\/qui<br \/>\n<\/strong>Ceci indique pourquoi le probl\u00e8me est important et pr\u00e9sente le point de vue humain (votre personnage). Il est important d&rsquo;inclure une accroche. Une accroche est une phrase ou un moment convaincant qui capte imm\u00e9diatement l&rsquo;attention du public.  \n<strong>Milieu: Comment<br \/>\n<\/strong>Il doit illustrer une trajectoire, c&rsquo;est-\u00e0-dire montrer comment vous agirez de d\u00e9but \u00e0 fin. C&rsquo;est l&rsquo;arc narratif.\n<strong>Fin: Conclusion<br \/>\n<\/strong>Elle fait la d\u00e9monstration de la solution et de son effet positif sur les personnes.<br \/>\nElle permet de cr\u00e9er un lien \u00e9motionnel.\n<h2><button id=\"fl-accordion--button-6\" aria-controls=\"fl-accordion--content-6\" aria-expanded=\"false\" type=\"button\">Conseils pour un storytelling efficace<i data-label-icon=\"fas fa-plus\" data-active-icon=\"fas fa-minus\">Expand<\/i><\/button><\/h2><ul>\n<li>D\u00e9finissez le d\u00e9fi, expliquez le projet\/la solution et montrez son impact.<\/li>\n<li>Concentrez-vous sur le lien humain. Partagez des histoires personnelles des individus auxquels votre projet vient en aide. <\/li>\n<li>Utilisez un langage clair et concis. \u00c9vitez le jargon, les acronymes et les termes techniques. <\/li>\n<li>Plut\u00f4t que de raconter, montrez. Utilisez des visuels, par exemple des photos, des infographies ou de courts clips vid\u00e9o pour illustrer votre impact chaque fois que possible. <\/li>\n<li>Soyez passionn\u00e9 ! Votre enthousiasme sera contagieux. <\/li>\n<li>Relisez et corrigez soigneusement votre contenu avant de le partager.<\/li>\n<\/ul>\n<h2><button id=\"fl-accordion--button-7\" aria-controls=\"fl-accordion--content-7\" aria-expanded=\"false\" type=\"button\">Formats de storytelling<i data-label-icon=\"fas fa-plus\" data-active-icon=\"fas fa-minus\">Expand<\/i><\/button><\/h2><p>Votre histoire d&rsquo;impact peut \u00eatre racont\u00e9e dans de nombreux formats, selon votre public et votre plateforme. Voici quelques options populaires avec des exemples :<\/p>\n<p><strong>Publications sur le Web<\/strong><\/p>\n<ul>\n<li><strong>Titre :<\/strong> Accrocheur et informatif. Exemple : \u00ab Rem\u00e9dier \u00e0 la fracture num\u00e9rique : comment des \u00e9coles rurales ont \u00e9t\u00e9 connect\u00e9es \u00bb<\/li>\n<li><strong>Contenu :<\/strong> Concentrez-vous sur le \u00ab Pourquoi \u00bb et le \u00ab Quoi \u00bb de votre projet. Expliquez bri\u00e8vement le probl\u00e8me, pr\u00e9sentez le b\u00e9n\u00e9ficiaire (Qui) et mettez en valeur la fa\u00e7on dont votre projet (Quoi) a cr\u00e9\u00e9 la diff\u00e9rence.<\/li>\n<li><strong>Incluez un appel \u00e0 l&rsquo;action :<\/strong> Encouragez les lecteurs \u00e0 faire des dons, \u00e0 aider en tant que b\u00e9n\u00e9voles ou \u00e0 s&rsquo;informer sur votre travail.<\/li>\n<\/ul>\n<p><strong>Publications sur les r\u00e9seaux sociaux<\/strong><\/p>\n<ul>\n<li>Faites une publication concise et visuellement attrayante.<\/li>\n<li>Utilisez des statistiques convaincantes ou des citations de vos b\u00e9n\u00e9ficiaires.<\/li>\n<li>Ajoutez des hashtags pertinents pour toucher un public plus large.<\/li>\n<li>Les plateformes comme Twitter\/X ou Instagram peuvent donner la pr\u00e9f\u00e9rence aux images ou aux vid\u00e9os courtes.<\/li>\n<\/ul>\n<h2><button id=\"fl-accordion--button-8\" aria-controls=\"fl-accordion--content-8\" aria-expanded=\"false\" type=\"button\">Storytelling \u00e9thique<i data-label-icon=\"fas fa-plus\" data-active-icon=\"fas fa-minus\">Expand<\/i><\/button><\/h2><ul>\n<li><strong>Ce n&rsquo;est pas votre histoire :<\/strong> Les contributeurs de l&rsquo;histoire sont des partenaires \u00e9gaux et doivent \u00eatre trait\u00e9s comme des co-cr\u00e9ateurs et non comme des personnes interrog\u00e9es passives. Ce sont eux les sp\u00e9cialistes de leurs histoires. <\/li>\n<li><strong>\u00c9vitez d&rsquo;aggraver la situation :<\/strong> La s\u00e9curit\u00e9 et le bien-\u00eatre des individus et de leurs communaut\u00e9s doivent toujours primer sur les autres objectifs, y compris le plaidoyer. S&rsquo;il existe un risque de nuire \u00e0 la s\u00e9curit\u00e9 d&rsquo;une personne, \u00e0 la r\u00e9putation ou \u00e0 la communaut\u00e9, il est alors pr\u00e9f\u00e9rable d&rsquo;\u00e9viter de partager l&rsquo;histoire. <\/li>\n<li><strong>Les individus sont multidimensionnels :<\/strong> Il peut \u00eatre difficile d&rsquo;\u00e9laborer une histoire d&rsquo;une dur\u00e9e de quelques minutes. Le r\u00e9sultat est souvent des histoires unidimensionnelles qui pr\u00e9sentent les individus comme des victimes sans d\u00e9fense. Il est important de r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re de pr\u00e9senter vos contributeurs comme des personnalit\u00e9s multidimensionnelles. Vous devez mettre en avant leurs points forts, leurs r\u00e9alisations et leur potentiel, en plus des d\u00e9fis auxquels ils sont confront\u00e9s.  <\/li>\n<li><strong>Le consentement n&rsquo;est pas juste une question de formalit\u00e9 administrative : <\/strong>Assurez-vous que vos contributeurs comprennent et acceptent pleinement l&rsquo;objectif de l&rsquo;histoire et la fa\u00e7on dont elle sera utilis\u00e9e et partag\u00e9e. Veillez \u00e0 obtenir le consentement par \u00e9crit vous autorisant \u00e0 utiliser l&rsquo;histoire et l&rsquo;image d&rsquo;une personne (photo\/vid\u00e9o). <\/li>\n<\/ul>\n<h2><button id=\"fl-accordion--button-9\" aria-controls=\"fl-accordion--content-9\" aria-expanded=\"false\" type=\"button\">Exemples<i data-label-icon=\"fas fa-plus\" data-active-icon=\"fas fa-minus\">Expand<\/i><\/button><\/h2><p><strong>Vid\u00e9o<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=4iz9LSHm_PY&amp;ab_channel=InternetSocietyFoundation\">SOLE Colombia. Vid\u00e9o longue <\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=XCo_DEIZL2U&amp;ab_channel=InternetSocietyFoundation\">Chapitre de l&rsquo;Internet Society du Rwanda. Vid\u00e9o courte <\/a><\/li>\n<\/ul>\n<p><strong>Publication sur le Web<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.internetsociety.org\/fr\/blog\/2021\/01\/pour-une-meilleure-equite-la-subvention-epic-de-truist-vise-a-developper-le-potentiel-des-communautes-en-leur-facilitant-lacces-au-haut-debit\/\">Internet Society<\/a><\/li>\n<\/ul>\n<p><strong>Audio<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=XCo_DEIZL2U&amp;ab_channel=InternetSocietyFoundation\">Fondation Internet Society<\/a><\/li>\n<\/ul>\n<h2><button id=\"fl-accordion--button-10\" aria-controls=\"fl-accordion--content-10\" aria-expanded=\"false\" type=\"button\">Ressources<i data-label-icon=\"fas fa-plus\" data-active-icon=\"fas fa-minus\">Expand<\/i><\/button><\/h2><ul>\n<li><a href=\"https:\/\/www.canva.com\/canva-for-nonprofits\/\">CANVA<\/a> (la plupart des organismes \u00e0 but non lucratif\/des ONG sont \u00e9ligibles \u00e0 un compte premium gratuit)<\/li>\n<li><a href=\"https:\/\/customersguide.cgap.org\/sites\/default\/files\/resource\/2017\/09\/SWT-Whitepaper-FINAL.pdf\">Guide de storytelling pour les organismes \u00e0 but non lucratif<\/a><\/li>\n<li><a href=\"https:\/\/gcs.civilservice.gov.uk\/wp-content\/uploads\/2024\/02\/2024-02-13-GCS-Evaluation-Cycle-FINAL-OFFICIAL.pdf\">Cadre d&rsquo;\u00e9valuation de la communication du GCS (Government Communication Service) britannique (UK Government Communications Service Comms Evaluation Framework)<\/a><\/li>\n<\/ul>\n\n","protected":false},"excerpt":{"rendered":"<p>Bo\u00eete \u00e0 outils de communication pour les b\u00e9n\u00e9ficiaires de subventions Conseils pour cr\u00e9diter la Fondation Internet Society Comment tirer parti de l&rsquo;annonce de la subvention Des id\u00e9es pour partager vos actualit\u00e9s avec le public\u00a0 Le storytelling pour valoriser l&rsquo;impact Restez en contact avec nous\u00a0 Le storytelling pour valoriser l&rsquo;impact La Fondation Internet Society croit au&hellip;<\/p>\n","protected":false},"author":37,"featured_media":22289,"parent":22622,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-22733","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le storytelling pour valoriser l\u2019impact | Internet Society Foundation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isocfoundation.org\/fr\/foire-aux-questions-faq\/boite-a-outils-de-communication\/le-storytelling-pour-valoriser-limpact\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le storytelling pour 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Son r\u00f4le est d\u2019\u00e9tablir une connexion avec votre public \u00e0 un niveau \u00e9motionnel et de faire passer un message m\u00e9morable. \n\nLe storytelling a le pouvoir d\u2019engager, d\u2019influencer, de former et d\u2019inspirer votre public.\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:2;O:8:\"stdClass\":8:{s:5:\"label\";s:39:\"Quel est l\u2019objectif de l\u2019histoire ?\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:241:\"<ul>\n \t<li>Concevoir et it\u00e9rer<\/li>\n \t<li>Partager la progression et les \u00e9tapes parcourues<\/li>\n \t<li>Inspirer l\u2019action<\/li>\n \t<li>Promouvoir<\/li>\n \t<li>Apprentissage<\/li>\n \t<li>Sensibilisation \u00e0 la marque\/ responsabilisation<\/li>\n<\/ul>\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:3;O:8:\"stdClass\":8:{s:5:\"label\";s:25:\"Optez pour la simplicit\u00e9\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:1255:\"<ol>\n \t<li><strong>Clart\u00e9: Concentrez-vous sur le message cl\u00e9 ou sur l\u2019id\u00e9e essentielle \u00e0 retenir de votre histoire.<\/strong>\nRestez simple et direct pour que votre public comprenne l\u2019impact et la signification du projet.<\/li>\n \t<li><strong>Engagement: Utilisez des termes qui trouvent un \u00e9cho aupr\u00e8s de votre public et qui suscitent l\u2019\u00e9motion.<\/strong>\nCr\u00e9ez une relation en mettant en avant les aspects humains de votre histoire : partagez des anecdotes personnelles, des citations de personnes ou des t\u00e9moignages qui rendent le projet vivant.<\/li>\n \t<li><strong>Visualisation: <\/strong><strong>Incorporez des visuels<\/strong>, tels que des photos, des infographies ou des vid\u00e9os pour enrichir l\u2019exp\u00e9rience de storytelling. 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O\u00f9 ce changement se produit-il ? En nommant le lieu concern\u00e9, vous apportez davantage de cr\u00e9dibilit\u00e9, de contexte et de lien humain, et vous rendez l\u2019impact tangible.  \n\n<strong>Comment\n<\/strong>D\u00e9crivez les actions que vous entreprenez pour traiter cette situation.\n\n<strong>Quoi\n<\/strong>D\u00e9crivez la solution propos\u00e9e par votre projet et le changement positif qu\u2019elle cr\u00e9e pour les individus et les communaut\u00e9s.\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:5;O:8:\"stdClass\":8:{s:5:\"label\";s:12:\"Arc narratif\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:610:\"<strong>D\u00e9but: Pourquoi\/qui\n<\/strong>Ceci indique pourquoi le probl\u00e8me est important et pr\u00e9sente le point de vue humain (votre personnage). Il est important d\u2019inclure une accroche. Une accroche est une phrase ou un moment convaincant qui capte imm\u00e9diatement l\u2019attention du public.  \n\n<strong>Milieu: Comment\n<\/strong>Il doit illustrer une trajectoire, c\u2019est-\u00e0-dire montrer comment vous agirez de d\u00e9but \u00e0 fin. C\u2019est l\u2019arc narratif.\n\n<strong>Fin: Conclusion\n<\/strong>Elle fait la d\u00e9monstration de la solution et de son effet positif sur les personnes.\nElle permet de cr\u00e9er un lien \u00e9motionnel.\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:6;O:8:\"stdClass\":8:{s:5:\"label\";s:38:\"Conseils pour un storytelling efficace\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:678:\"<ul>\n \t<li>D\u00e9finissez le d\u00e9fi, expliquez le projet\/la solution et montrez son impact.<\/li>\n \t<li>Concentrez-vous sur le lien humain. Partagez des histoires personnelles des individus auxquels votre projet vient en aide. <\/li>\n \t<li>Utilisez un langage clair et concis. \u00c9vitez le jargon, les acronymes et les termes techniques. <\/li>\n \t<li>Plut\u00f4t que de raconter, montrez. Utilisez des visuels, par exemple des photos, des infographies ou de courts clips vid\u00e9o pour illustrer votre impact chaque fois que possible. <\/li>\n \t<li>Soyez passionn\u00e9 ! Votre enthousiasme sera contagieux. <\/li>\n \t<li>Relisez et corrigez soigneusement votre contenu avant de le partager.<\/li>\n<\/ul>\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:7;O:8:\"stdClass\":8:{s:5:\"label\";s:23:\"Formats de storytelling\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:1249:\"Votre histoire d\u2019impact peut \u00eatre racont\u00e9e dans de nombreux formats, selon votre public et votre plateforme. Voici quelques options populaires avec des exemples :\n\n<strong>Publications sur le Web<\/strong>\n<ul>\n \t<li><strong>Titre :<\/strong> Accrocheur et informatif. Exemple : \u00ab Rem\u00e9dier \u00e0 la fracture num\u00e9rique : comment des \u00e9coles rurales ont \u00e9t\u00e9 connect\u00e9es \u00bb<\/li>\n \t<li><strong>Contenu :<\/strong> Concentrez-vous sur le \u00ab Pourquoi \u00bb et le \u00ab Quoi \u00bb de votre projet. Expliquez bri\u00e8vement le probl\u00e8me, pr\u00e9sentez le b\u00e9n\u00e9ficiaire (Qui) et mettez en valeur la fa\u00e7on dont votre projet (Quoi) a cr\u00e9\u00e9 la diff\u00e9rence.<\/li>\n \t<li><strong>Incluez un appel \u00e0 l\u2019action :<\/strong> Encouragez les lecteurs \u00e0 faire des dons, \u00e0 aider en tant que b\u00e9n\u00e9voles ou \u00e0 s\u2019informer sur votre travail.<\/li>\n<\/ul>\n<strong>Publications sur les r\u00e9seaux sociaux<\/strong>\n<ul>\n \t<li>Faites une publication concise et visuellement attrayante.<\/li>\n \t<li>Utilisez des statistiques convaincantes ou des citations de vos b\u00e9n\u00e9ficiaires.<\/li>\n \t<li>Ajoutez des hashtags pertinents pour toucher un public plus large.<\/li>\n \t<li>Les plateformes comme Twitter\/X ou Instagram peuvent donner la pr\u00e9f\u00e9rence aux images ou aux vid\u00e9os courtes.<\/li>\n<\/ul>\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:8;O:8:\"stdClass\":8:{s:5:\"label\";s:21:\"Storytelling \u00e9thique\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:1597:\"<ul>\n \t<li><strong>Ce n\u2019est pas votre histoire :<\/strong> Les contributeurs de l\u2019histoire sont des partenaires \u00e9gaux et doivent \u00eatre trait\u00e9s comme des co-cr\u00e9ateurs et non comme des personnes interrog\u00e9es passives. Ce sont eux les sp\u00e9cialistes de leurs histoires. <\/li>\n \t<li><strong>\u00c9vitez d\u2019aggraver la situation :<\/strong> La s\u00e9curit\u00e9 et le bien-\u00eatre des individus et de leurs communaut\u00e9s doivent toujours primer sur les autres objectifs, y compris le plaidoyer. S\u2019il existe un risque de nuire \u00e0 la s\u00e9curit\u00e9 d\u2019une personne, \u00e0 la r\u00e9putation ou \u00e0 la communaut\u00e9, il est alors pr\u00e9f\u00e9rable d\u2019\u00e9viter de partager l\u2019histoire. <\/li>\n \t<li><strong>Les individus sont multidimensionnels :<\/strong> Il peut \u00eatre difficile d\u2019\u00e9laborer une histoire d\u2019une dur\u00e9e de quelques minutes. Le r\u00e9sultat est souvent des histoires unidimensionnelles qui pr\u00e9sentent les individus comme des victimes sans d\u00e9fense. Il est important de r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re de pr\u00e9senter vos contributeurs comme des personnalit\u00e9s multidimensionnelles. Vous devez mettre en avant leurs points forts, leurs r\u00e9alisations et leur potentiel, en plus des d\u00e9fis auxquels ils sont confront\u00e9s.  <\/li>\n \t<li><strong>Le consentement n\u2019est pas juste une question de formalit\u00e9 administrative : <\/strong>Assurez-vous que vos contributeurs comprennent et acceptent pleinement l\u2019objectif de l\u2019histoire et la fa\u00e7on dont elle sera utilis\u00e9e et partag\u00e9e. Veillez \u00e0 obtenir le consentement par \u00e9crit vous autorisant \u00e0 utiliser l\u2019histoire et l\u2019image d\u2019une personne (photo\/vid\u00e9o). <\/li>\n<\/ul>\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:9;O:8:\"stdClass\":8:{s:5:\"label\";s:8:\"Exemples\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:894:\"<strong>Vid\u00e9o<\/strong>\n<ul>\n \t<li><a style=\"color: #2b72d6;\" href=\"https:\/\/www.youtube.com\/watch?v=4iz9LSHm_PY&amp;ab_channel=InternetSocietyFoundation\">SOLE Colombia. Vid\u00e9o longue <\/a><\/li>\n \t<li><a style=\"color: #2b72d6;\" href=\"https:\/\/www.youtube.com\/watch?v=XCo_DEIZL2U&amp;ab_channel=InternetSocietyFoundation\">Chapitre de l\u2019Internet Society du Rwanda. Vid\u00e9o courte <\/a><\/li>\n<\/ul>\n<strong>Publication sur le Web<\/strong>\n<ul>\n \t<li><a style=\"color: #2b72d6;\" href=\"https:\/\/www.internetsociety.org\/fr\/blog\/2021\/01\/pour-une-meilleure-equite-la-subvention-epic-de-truist-vise-a-developper-le-potentiel-des-communautes-en-leur-facilitant-lacces-au-haut-debit\/\">Internet Society<\/a><\/li>\n<\/ul>\n<strong>Audio<\/strong>\n<ul>\n \t<li><a style=\"color: #2b72d6;\" href=\"https:\/\/www.youtube.com\/watch?v=XCo_DEIZL2U&amp;ab_channel=InternetSocietyFoundation\">Fondation Internet Society<\/a><\/li>\n<\/ul>\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:10;O:8:\"stdClass\":8:{s:5:\"label\";s:10:\"Ressources\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:736:\"<ul>\n \t<li><a style=\"color: #2b72d6;\" href=\"https:\/\/www.canva.com\/canva-for-nonprofits\/\">CANVA<\/a> (la plupart des organismes \u00e0 but non lucratif\/des ONG sont \u00e9ligibles \u00e0 un compte premium gratuit)<\/li>\n \t<li><a style=\"color: #2b72d6;\" href=\"https:\/\/customersguide.cgap.org\/sites\/default\/files\/resource\/2017\/09\/SWT-Whitepaper-FINAL.pdf\">Guide de storytelling pour les organismes \u00e0 but non lucratif<\/a><\/li>\n \t<li><a style=\"color: #2b72d6;\" href=\"https:\/\/gcs.civilservice.gov.uk\/wp-content\/uploads\/2024\/02\/2024-02-13-GCS-Evaluation-Cycle-FINAL-OFFICIAL.pdf\">Cadre d\u2019\u00e9valuation de la communication du GCS (Government Communication Service) britannique (UK Government Communications Service Comms Evaluation 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Son r\u00f4le est d\u2019\u00e9tablir une connexion avec votre public \u00e0 un niveau \u00e9motionnel et de faire passer un message m\u00e9morable. \n\nLe storytelling a le pouvoir d\u2019engager, d\u2019influencer, de former et d\u2019inspirer votre public.\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:2;O:8:\"stdClass\":8:{s:5:\"label\";s:39:\"Quel est l\u2019objectif de l\u2019histoire ?\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:241:\"<ul>\n \t<li>Concevoir et it\u00e9rer<\/li>\n \t<li>Partager la progression et les \u00e9tapes parcourues<\/li>\n \t<li>Inspirer l\u2019action<\/li>\n \t<li>Promouvoir<\/li>\n \t<li>Apprentissage<\/li>\n \t<li>Sensibilisation \u00e0 la marque\/ responsabilisation<\/li>\n<\/ul>\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:3;O:8:\"stdClass\":8:{s:5:\"label\";s:25:\"Optez pour la simplicit\u00e9\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:1255:\"<ol>\n \t<li><strong>Clart\u00e9: Concentrez-vous sur le message cl\u00e9 ou sur l\u2019id\u00e9e essentielle \u00e0 retenir de votre histoire.<\/strong>\nRestez simple et direct pour que votre public comprenne l\u2019impact et la signification du projet.<\/li>\n \t<li><strong>Engagement: Utilisez des termes qui trouvent un \u00e9cho aupr\u00e8s de votre public et qui suscitent l\u2019\u00e9motion.<\/strong>\nCr\u00e9ez une relation en mettant en avant les aspects humains de votre histoire : partagez des anecdotes personnelles, des citations de personnes ou des t\u00e9moignages qui rendent le projet vivant.<\/li>\n \t<li><strong>Visualisation: <\/strong><strong>Incorporez des visuels<\/strong>, tels que des photos, des infographies ou des vid\u00e9os pour enrichir l\u2019exp\u00e9rience de storytelling. 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O\u00f9 ce changement se produit-il ? En nommant le lieu concern\u00e9, vous apportez davantage de cr\u00e9dibilit\u00e9, de contexte et de lien humain, et vous rendez l\u2019impact tangible.  \n\n<strong>Comment\n<\/strong>D\u00e9crivez les actions que vous entreprenez pour traiter cette situation.\n\n<strong>Quoi\n<\/strong>D\u00e9crivez la solution propos\u00e9e par votre projet et le changement positif qu\u2019elle cr\u00e9e pour les individus et les communaut\u00e9s.\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:5;O:8:\"stdClass\":8:{s:5:\"label\";s:12:\"Arc narratif\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:610:\"<strong>D\u00e9but: Pourquoi\/qui\n<\/strong>Ceci indique pourquoi le probl\u00e8me est important et pr\u00e9sente le point de vue humain (votre personnage). Il est important d\u2019inclure une accroche. Une accroche est une phrase ou un moment convaincant qui capte imm\u00e9diatement l\u2019attention du public.  \n\n<strong>Milieu: Comment\n<\/strong>Il doit illustrer une trajectoire, c\u2019est-\u00e0-dire montrer comment vous agirez de d\u00e9but \u00e0 fin. C\u2019est l\u2019arc narratif.\n\n<strong>Fin: Conclusion\n<\/strong>Elle fait la d\u00e9monstration de la solution et de son effet positif sur les personnes.\nElle permet de cr\u00e9er un lien \u00e9motionnel.\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:6;O:8:\"stdClass\":8:{s:5:\"label\";s:38:\"Conseils pour un storytelling efficace\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:678:\"<ul>\n \t<li>D\u00e9finissez le d\u00e9fi, expliquez le projet\/la solution et montrez son impact.<\/li>\n \t<li>Concentrez-vous sur le lien humain. Partagez des histoires personnelles des individus auxquels votre projet vient en aide. <\/li>\n \t<li>Utilisez un langage clair et concis. \u00c9vitez le jargon, les acronymes et les termes techniques. <\/li>\n \t<li>Plut\u00f4t que de raconter, montrez. Utilisez des visuels, par exemple des photos, des infographies ou de courts clips vid\u00e9o pour illustrer votre impact chaque fois que possible. <\/li>\n \t<li>Soyez passionn\u00e9 ! Votre enthousiasme sera contagieux. <\/li>\n \t<li>Relisez et corrigez soigneusement votre contenu avant de le partager.<\/li>\n<\/ul>\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:7;O:8:\"stdClass\":8:{s:5:\"label\";s:23:\"Formats de storytelling\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:1249:\"Votre histoire d\u2019impact peut \u00eatre racont\u00e9e dans de nombreux formats, selon votre public et votre plateforme. Voici quelques options populaires avec des exemples :\n\n<strong>Publications sur le Web<\/strong>\n<ul>\n \t<li><strong>Titre :<\/strong> Accrocheur et informatif. Exemple : \u00ab Rem\u00e9dier \u00e0 la fracture num\u00e9rique : comment des \u00e9coles rurales ont \u00e9t\u00e9 connect\u00e9es \u00bb<\/li>\n \t<li><strong>Contenu :<\/strong> Concentrez-vous sur le \u00ab Pourquoi \u00bb et le \u00ab Quoi \u00bb de votre projet. Expliquez bri\u00e8vement le probl\u00e8me, pr\u00e9sentez le b\u00e9n\u00e9ficiaire (Qui) et mettez en valeur la fa\u00e7on dont votre projet (Quoi) a cr\u00e9\u00e9 la diff\u00e9rence.<\/li>\n \t<li><strong>Incluez un appel \u00e0 l\u2019action :<\/strong> Encouragez les lecteurs \u00e0 faire des dons, \u00e0 aider en tant que b\u00e9n\u00e9voles ou \u00e0 s\u2019informer sur votre travail.<\/li>\n<\/ul>\n<strong>Publications sur les r\u00e9seaux sociaux<\/strong>\n<ul>\n \t<li>Faites une publication concise et visuellement attrayante.<\/li>\n \t<li>Utilisez des statistiques convaincantes ou des citations de vos b\u00e9n\u00e9ficiaires.<\/li>\n \t<li>Ajoutez des hashtags pertinents pour toucher un public plus large.<\/li>\n \t<li>Les plateformes comme Twitter\/X ou Instagram peuvent donner la pr\u00e9f\u00e9rence aux images ou aux vid\u00e9os courtes.<\/li>\n<\/ul>\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:8;O:8:\"stdClass\":8:{s:5:\"label\";s:21:\"Storytelling \u00e9thique\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:1597:\"<ul>\n \t<li><strong>Ce n\u2019est pas votre histoire :<\/strong> Les contributeurs de l\u2019histoire sont des partenaires \u00e9gaux et doivent \u00eatre trait\u00e9s comme des co-cr\u00e9ateurs et non comme des personnes interrog\u00e9es passives. Ce sont eux les sp\u00e9cialistes de leurs histoires. <\/li>\n \t<li><strong>\u00c9vitez d\u2019aggraver la situation :<\/strong> La s\u00e9curit\u00e9 et le bien-\u00eatre des individus et de leurs communaut\u00e9s doivent toujours primer sur les autres objectifs, y compris le plaidoyer. S\u2019il existe un risque de nuire \u00e0 la s\u00e9curit\u00e9 d\u2019une personne, \u00e0 la r\u00e9putation ou \u00e0 la communaut\u00e9, il est alors pr\u00e9f\u00e9rable d\u2019\u00e9viter de partager l\u2019histoire. <\/li>\n \t<li><strong>Les individus sont multidimensionnels :<\/strong> Il peut \u00eatre difficile d\u2019\u00e9laborer une histoire d\u2019une dur\u00e9e de quelques minutes. Le r\u00e9sultat est souvent des histoires unidimensionnelles qui pr\u00e9sentent les individus comme des victimes sans d\u00e9fense. Il est important de r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re de pr\u00e9senter vos contributeurs comme des personnalit\u00e9s multidimensionnelles. Vous devez mettre en avant leurs points forts, leurs r\u00e9alisations et leur potentiel, en plus des d\u00e9fis auxquels ils sont confront\u00e9s.  <\/li>\n \t<li><strong>Le consentement n\u2019est pas juste une question de formalit\u00e9 administrative : <\/strong>Assurez-vous que vos contributeurs comprennent et acceptent pleinement l\u2019objectif de l\u2019histoire et la fa\u00e7on dont elle sera utilis\u00e9e et partag\u00e9e. Veillez \u00e0 obtenir le consentement par \u00e9crit vous autorisant \u00e0 utiliser l\u2019histoire et l\u2019image d\u2019une personne (photo\/vid\u00e9o). <\/li>\n<\/ul>\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:9;O:8:\"stdClass\":8:{s:5:\"label\";s:8:\"Exemples\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:894:\"<strong>Vid\u00e9o<\/strong>\n<ul>\n \t<li><a style=\"color: #2b72d6;\" href=\"https:\/\/www.youtube.com\/watch?v=4iz9LSHm_PY&amp;ab_channel=InternetSocietyFoundation\">SOLE Colombia. Vid\u00e9o longue <\/a><\/li>\n \t<li><a style=\"color: #2b72d6;\" href=\"https:\/\/www.youtube.com\/watch?v=XCo_DEIZL2U&amp;ab_channel=InternetSocietyFoundation\">Chapitre de l\u2019Internet Society du Rwanda. Vid\u00e9o courte <\/a><\/li>\n<\/ul>\n<strong>Publication sur le Web<\/strong>\n<ul>\n \t<li><a style=\"color: #2b72d6;\" href=\"https:\/\/www.internetsociety.org\/fr\/blog\/2021\/01\/pour-une-meilleure-equite-la-subvention-epic-de-truist-vise-a-developper-le-potentiel-des-communautes-en-leur-facilitant-lacces-au-haut-debit\/\">Internet Society<\/a><\/li>\n<\/ul>\n<strong>Audio<\/strong>\n<ul>\n \t<li><a style=\"color: #2b72d6;\" href=\"https:\/\/www.youtube.com\/watch?v=XCo_DEIZL2U&amp;ab_channel=InternetSocietyFoundation\">Fondation Internet Society<\/a><\/li>\n<\/ul>\";s:11:\"connections\";O:8:\"stdClass\":2:{s:5:\"label\";s:0:\"\";s:7:\"content\";s:0:\"\";}}i:10;O:8:\"stdClass\":8:{s:5:\"label\";s:10:\"Ressources\";s:12:\"saved_layout\";s:4:\"none\";s:9:\"saved_row\";s:3:\"180\";s:12:\"saved_column\";s:4:\"2664\";s:12:\"saved_module\";s:3:\"486\";s:14:\"saved_template\";s:3:\"356\";s:7:\"content\";s:736:\"<ul>\n \t<li><a style=\"color: #2b72d6;\" href=\"https:\/\/www.canva.com\/canva-for-nonprofits\/\">CANVA<\/a> (la plupart des organismes \u00e0 but non lucratif\/des ONG sont \u00e9ligibles \u00e0 un compte premium gratuit)<\/li>\n \t<li><a style=\"color: #2b72d6;\" href=\"https:\/\/customersguide.cgap.org\/sites\/default\/files\/resource\/2017\/09\/SWT-Whitepaper-FINAL.pdf\">Guide de storytelling pour les organismes \u00e0 but non lucratif<\/a><\/li>\n \t<li><a style=\"color: #2b72d6;\" href=\"https:\/\/gcs.civilservice.gov.uk\/wp-content\/uploads\/2024\/02\/2024-02-13-GCS-Evaluation-Cycle-FINAL-OFFICIAL.pdf\">Cadre d\u2019\u00e9valuation de la communication du GCS (Government Communication Service) britannique (UK Government Communications Service Comms Evaluation 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